WHO DO YOU ROOT FOR?
We know your team’s hand sign represents your school just as much as it’s logo. That’s why we created a unique line of college fan merchandise and apparel focused exclusively around it. Now you can flash your hand sign in style, all the way to the stadium.
COLLEGE APPAREL & MERCHANDISE
Whether you’re going to the big game with friends, family, frat brothers or sorority sisters, grab some hand sign gear or get outfitted in some hand sign apparel, so you're always game day and tailgate ready.
THE REAL DEAL.
Approved by all major collegiate licensing institutions, including The Collegiate Licensing Company and Fermata Partners all of our products are always 100% guaranteed genuine and authentic.
THE COMPANY
Root Sportswear is a consumer products company specializing in college sports. Capitalizing on the growing hand sign trend in college sports, Root Sportswear has created university-specific and university-approved Spirit Marks that represent each team. Our Spirit Marks are showcased through a line of officially licensed game day and tailgate merchandise and apparel, anchored by our revolutionary foam BIG HANDS™.
WHO WE ARE
Led by Alan Brown and Adam Barocas, two veterans of the Marketing industry. Alan has a degree in Sports Marketing and has founded, managed and sold two marketing firms throughout his 20+ year career. Adam has a degree in Marketing and Business Management and has established an expertise in digital media and advertising over the course of his 10+ year career.
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